Entourage Yearbooks, one of the all-time leading yearbook companies, explains how yearbook designers can keep their school yearbook fun, fresh and memorable. With simple design and layout tips, school yearbooks can be an expression of students’ personalities as well as a keepsake of time gone by.
Entourage Yearbooks is challenging yearbook designers to think outside the box when it comes to creating this year’s school yearbook. The top rule to bend or break–color selection. According to Edward Jo, Production Manager at Entourage, having fun with school colors is one way to express creativity while paying homage to tradition.
“We encourage students to use variations of their schools’ colors for their yearbook. Using different hues of a school’s color theme allows you to keep the color tradition alive but also inject some of your classes personal creativity,” says Jo. Designers can play up their school color theme by mixing in varying hues, lighter and darker, throughout the yearbook to give it a more modern, trendy feel. “Also try adding in some brighter colors that compliment the original color theme to really make the yearbook come to life,” adds Jo.
Another tip to creating a modern looking yearbook is to take advantage of white space. Jo advises designers not to be concerned with filling every corner of each page with color, graphics or text. “White space is very appealing to the eye, it helps define each graphic or text box, and gives a clutter-free look to the page,” explains Jo. When used correctly, white space can add to the yearbook layout by making the overall appearance clean and simple.
Lastly, Entourage Yearbooks reminds designers to maintain balance on each page and throughout the yearbook. Evenly disperse large text, graphics or photos throughout the page so that one end or side of the page doesn’t look ‘heavy’. Larger fonts or photos tend to look better towards the top or side of a page. ‘Bottom heavy’ layouts can be more difficult to balance out.
Award winning yearbook designers know how to effectively design their pages using consistent elements, balance, and an appealing color scheme.